The SEO industry is growing and it’s growing fast. New York SEO agencies are springing up across the city and with them come a wealth of new workers in the SEO industry. A lot of SEO software can be expensive and difficult to learn, so we’ve put together 5 free tools everyone in the SEO industry should be using.
Google Analytics
Any SEO campaign should start with thorough analysation of a website’s statistics and demographics and the best platform for doing so comes from internet giant Google. Google Analytics offers the most comprehensive break down of a website’s information, unlike any other paid alternative on the web. Google Analytics is a great place to start when it comes to SEO.
Google Keyword Planner
Another big part of SEO is matching keywords on your site to terms that users are searching for. Keyword planner is another free tool from Google and allows you to pull up monthly volume queries in seconds. For example, if you provide “New York SEO” as your product or service, Keyword Planner will provide a wealth of popular keywords relevant to your brand.
HootSuite
Social media is not to be overlooked in the digital age and effectively managing social media profiles can be key to SEO. There are a number of platforms out there for that job and whilst it may not be the best looking, HootSuite allows you to comprehensively manage a number of different social media profiles across a number of social media platforms at one time.
Screaming Frog
Screaming Frog is a tool more specifically designed for those experienced in the field of SEO. It sells itself as a website crawler specifically designed for SEO and whilst being quite visually complex, it can give you vital data on every URL.
SEO Quake Toolbar
Sometimes as a SEO expert, you simply need a quick bite of information about a website. The SEO Quake Toolbar provides a brief break down of information for every website you visit, including Alexa rank, social media following etc.
These 5 tools show that SEO doesn’t have to be an expensive business and free tools are available to even the most prestigious New York SEO agencies.